How often do people turn on their Bluetooth in order for them to receive information from the beacons?

That depends on the way you advertise the fact that you offer your visitors the possibility of receiving relevant content now, more and more people find out about the iBeacon technology.

Soon, people around the world will be aware of the fact that there is relevant information that can be received by only turning their Bluetooth:

1. The Bluetooth low energy (BLE) does not affect the batterylife of the smartphone.

2. Once the Bluetooth was already turned on and interacted with the beacon, the advertiser will be able to send push notifications to remind the visitor to turn the Bluetooth on.

Posted in: About Beacon Technology