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Onyx Beacon Blog

How a great experience with iBeacons in airports would look like

Friday October 17th, 2014

Just another busy day at the airport. People roaming around preparing for their flights. In the office, Alice and Bill are looking over the dashboards, making sure everything goes as planned.

One dashboard pops an alert and on-click it fills the entire screen with an indoor map from gate 02.14. The map is populated… Read more »

iBeacons placed in airports will help you travel smarter

Thursday October 9th, 2014

iBeacons in airports?

It is well-known that beacon devices are slowly changing the retail market. Thanks to the Bluetooth Low Energy feature, our phone receives relevant information based on our location, and our previous connection with that place. Since airports are over-crowded places, airline Read more »

WiFi vs iBeacon solutions to provide analytics

Thursday August 21st, 2014

WiFi vs iBeacon. Two sides of the same smart technology

Real time marketing is the all encompassing definition of the future retail store. State-of-the-art technologies, such as geo-localization, GPS, indoor location, WiFi and iBeacons, combined with social networks, open a new chapter for the marketing … Read more »

Can You Use iBeacon Technology Only for 2-for-1 Offers?

Friday July 11th, 2014

The answer to that is quite simple: NO. The possible applications for iBeacon technology are endless, the only real problem is creating and maintaining them. So let’s see what you can do with these local devices and how.

Why 2-for-1 offers aren’t the only thing you can do with them?

Beacons are small… Read more »

Onyx Beacon rewards the best ideas with tickets to Techsylvania

Friday May 23rd, 2014

Next week we’ll be part of Techsylvania, the biggest Romanian event on wearable and connected devices. The event targets people interested in new technologies and who are not afraid to get their hands dirty with some code, hacking away for as long as 24 hours in the hackathon. There are many cool devices one can… Read more »

How iBeacon™ Software Changes the Game for Offline Store Analytics

Tuesday May 20th, 2014

A few years back, a friend of mine asked me to visit his new store and he told me he’d need my advice on something related to marketing.

I took him up on this idea, as I’d heard from a few people in our circles that he did manage to start a nice shop. After checking it out and seeing how he arranged everything … Read more »

3 Ways retailers can benefit from iBeacons™ that don’t involve advertising

Thursday March 6th, 2014

Among the early adopters of the iBeacon™ technology, there is one sector which stands out: retailers. The iBeacons and content awareness platforms are on the lips of a lot of decision makers in retail these days. However, most of the implementations of iBeacons in a couple of retailers have very much to do… Read more »