Onyx Beacon Blog
It is no news that since the proximity marketing industry rapid growth has reached somewhat a stagnation point, the Bluetooth beacon industry is quickly expanding towards the asset tracking and Real Time Locating Services (RTLS) industry. It is quite a natural movement, since this relatively new technology… Read more »
TRACKO, the BLE-based RTLS & asset tracking solution offered by Onyx Beacon, has received the “Best Indoor Location & Proximity Services” award at the Geo IoT World 2017 in Brussels.
Tracko has recently got out of Beta and is available globally, after getting through a series of pilot projects… Read more »
More than 150,000 mobile app downloads and almost 1.8 million user interactions with Beacon infrastructure confirm the success of this innovative initiative
Last year, a leading bank in the Middle East region, announced the integration of bluetooth-enabled beacon technology within its mobile banking app.… Read more »
It is said that in a regular day a person can be exposed, by average, to anywhere between 3 to 20 thousands of commercial messages. But only a few percent of this information are actually consciously analyzed by the brain and draw our attention. It is those bits of attention the thing advertisers are fighting for every… Read more »
Mobilizing the adoption of beacons, decrease connection barriers and a seamless IoT experience: these are the three main objectives set by Bluetooth SIG for the brand-new Bluetooth 5 standard. Undoubtely, wireless technologies have evolved a lot in the last few years, allowing much more use cases, especially… Read more »
Transport for NSW, the government transport authority of New South Wales in Australia has recently started a strategic program meant to transform the public transportation systems, to drive efficiency and accessibility in this sector’s services, and improve customers’ experience. The program is called… Read more »
The most recent edition of the quarterly ProxBook report, published by Unacast, is dedicated to proximity marketing in public transportation and airports and estimates that 2017 will be the year of massive adoption for contextual-related and proximity marketing mobile applications in this sector.… Read more »
Within the next two weeks, Onyx Beacon is participating, with its hardware devices, at three major tech events dedicated to those passionate by software development in Romania. Three fantastic and ambitious hackathons organized in Romania will provide the chance for the participants to work with the Bluetooth… Read more »
The last edition of the news report published by the prestigious tech online magazine IOT Journal includes a detailed reference to TRACKO, the solution of RTLS and asset tracking recently launched by Onyx Beacon.
Imagine you are working in a large vehicle manufacturing company. You have a huge parking lot with lots of cars that look very similar, yet they all have customizations based on a specific customer’s order and thus are not interchangeable.
How do you find where is the car that you need to ship to Mr. Jones today? … Read more »