Onyx Beacon Blog

Leading bank in the Middle East enhances customers’ branch experience with Onyx Beacon technology linked to mobile banking app

Wednesday April 12th, 2017

More than 150,000 mobile app downloads and almost 1.8 million user interactions with Beacon infrastructure confirm the success of this innovative initiative

Last year, a leading bank in the Middle East region, announced the integration of bluetooth-enabled beacon technology within its mobile banking app.… Read more »

The secret of successful proximity marketing: create awesome customer experience

Monday March 27th, 2017

It is said that in a regular day a person can be exposed, by average, to anywhere between 3 to 20 thousands of commercial messages. But only a few percent of this information are actually consciously analyzed by the brain and draw our attention. It is those bits of attention the thing advertisers are fighting for every… Read more »

Bluetooth 5 standard brings better support for IoT & proximity beacons, and promises major performance upgrades

Wednesday February 8th, 2017

Mobilizing the adoption of beacons, decrease connection barriers and a seamless IoT experience: these are the three main objectives set by Bluetooth SIG for the brand-new Bluetooth 5 standard. Undoubtely, wireless technologies have evolved a lot in the last few years, allowing much more use cases, especially… Read more »

The Smart Public Transport application, successful in the Transport for NSW Innovation Challenge in Australia

Wednesday November 23rd, 2016

Transport for NSW, the government transport authority of New South Wales in Australia has recently started a strategic program meant to transform the public transportation systems, to drive efficiency and accessibility in this sector’s services, and improve customers’ experience. The program is called… Read more »

ProxBook Q3-2016 report ranks Onyx Beacon as major player in proximity marketing for transportation

Friday November 11th, 2016

The most recent edition of the quarterly ProxBook report, published by Unacast, is dedicated to proximity marketing in public transportation and airports and estimates that 2017 will be the year of massive adoption for contextual-related and proximity marketing mobile applications in this sector.… Read more »

Work with our Beacons @ three awesome hackathons

Tuesday November 8th, 2016

Within the next two weeks, Onyx Beacon is participating, with its hardware devices, at three major tech events dedicated to those passionate by software development in Romania. Three fantastic and ambitious hackathons organized in Romania will provide the chance for the participants to work with the Bluetooth… Read more »

TRACKO, featured in the news by IOT Journal

Monday November 7th, 2016

The last edition of the news report published by the prestigious tech online magazine IOT Journal includes a detailed reference to TRACKO, the solution of RTLS and asset tracking recently launched by Onyx Beacon.

The IOT News Roundup, written by Mary Catherine O’Connor, mentions that TRACKO is a solution… Read more »

BLE Beacons in asset tracking – precision, cost reduction and efficiency

Wednesday October 5th, 2016

Imagine you are working in a large vehicle manufacturing company. You have a huge parking lot with lots of cars that look very similar, yet they all have customizations based on a specific customer’s order and thus are not interchangeable.

How do you find where is the car that you need to ship to Mr. Jones today? Read more »

Hacking our own platform, products and solutions, together with the OWASP community in Cluj Napoca

Wednesday September 28th, 2016

A few days ago, 40 IT security experts from Cluj Napoca, members of the OWASP global community, have met to perform a multi-level penetration test on Onyx Beacon’s cloud platform, hardware products and mobile applications. The monthly OWASP Cluj Napoca meet-up was hosted by Impact Hub and sponsored by … Read more »

Gamification in public transportation: passengers win points in ecological competition based on kilometers of travel, measured by Onyx Beacons

Thursday September 22nd, 2016

In the Bolzano region of South Tirol in Northern Italy, public transportation is not anymore just a service, but is going to be a game with generous environmental purposes. The regional transportation company SASA is trying to educate and motivate its customers to prefer public transportation instead of own … Read more »