3 Ways retailers can benefit from iBeacons™ that don’t involve advertising
Among the early adopters of the iBeacon™ technology, there is one sector which stands out: retailers. The iBeacons and content awareness platforms are on the lips of a lot of decision makers in retail these days. However, most of the implementations of iBeacons in a couple of retailers have very much to do with offering customers different coupons while they’re at your location.
We thought of some other use cases that could benefit retailers and could get them more connected to the customer:
1. Gathering feedback from customers in a non-intrusive way. When the customers are in the store, a certain beacon can trigger a push notification in the app which could go to a mobile form for people to express their feedback towards the services they receive in the store. All the information can be stored and then managers can view reports for each stores to see what they need to improve
2. Displaying info about certain products- when you pass next to a great TV set, maybe you would like to see a video on your phone with the features it has instead of some user manual or a sales agent trying to convince you to buy it.
3. Indoor mapping and guides: in the huge malls, how many times didn’t we just look for the information booth because we had no idea where our favorite store was and how to get there. iBeacons could make it easy for us to find our way indoor.
I’m sure there are other ways that retailers could benefit from, by using iBeacon technology but this is what I came up with. Leave us a comment with other use cases that you saw or you think of.
If you want to know more about iBeacons and what they can do for your mobile strategy, please contact us.
(*) Image courtesy of israeltrade.org.au